Illustrative scenario
Recover cancelled appointments from a waiting list. A narrowly targeted waiting-list workflow could provide value without replacing their booking system.
Gap hypothesis. Independent salons may maintain waiting lists manually and struggle to contact the right customers when appointments open. A narrowly targeted waiting-list workflow could provide value without replacing their booking system.
ICP and product. Target salons with multiple practitioners and frequent cancellations. Start with staff-entered openings and an opt-in waiting list; offer compatible customers a slot and require confirmation in the existing calendar. Calendar write-back is a later feature only where an approved integration is available.
Outreach prepares the messages; a person sends them and handles the replies. Proposed automated actions need supported connectors, customer permissions and configured release and send rules.
Products in this workflow
Illustrative scenarioIllustrative investment: $3,500
| Operator time (50 hours at $40/hour) | $2,000 |
|---|---|
| GitMir, agent and model allowance | $600 |
| Infrastructure/messaging | $400 |
| Acquisition experiments | $500 |
| Illustrative investment | $3,500 |
MVP assumption: 2–3 weeks.
Modelled target30 salons × $79/month = $2,370 MRR in a 3–6 month test, messaging allowances must be capped
If the operator is an unpaid founder, the initial cash need is $1,500 — the investment without the operator's time. The GitMir, agent and model allowance is provisional, not GitMir published pricing. MRR is gross revenue, not profit: taxes, refunds, implementation fees and ongoing software, API, support and acquisition costs are not included.
Scenario — example inputs, replace them with yours
Model your opportunity
Each month: customers = previous × (1 − churn) + new; revenue = customers × price; contribution = revenue × margin − customers × support; cumulative cash starts at −build cost and adds contribution minus new customers × acquisition cost. Gross revenue, not profit; taxes, refunds and overhead are not included. Your numbers stay in this page.
Secure five pilot salons and explicit client messaging permissions. Verify expiry and duplicate-booking handling. Track confirmed recovered appointments, opt-outs and renewals. Only count bookings confirmed by the salon, and account for messaging and support costs.
Model your opportunity before you build it.