Stop rebuilding the same payment-chasing process

Invoice follow-up for small agencies. The opportunity is a focused collection workflow that fits around their accounting system.

Start with your market Model your opportunity

Buyer and gap hypothesis

Gap hypothesis. Small agencies may already have accounting software but still coordinate invoice reminders, disputed work and promises to pay across spreadsheets and inboxes. The opportunity is a focused collection workflow that fits around their accounting system.

ICP and product. Target owner-led agencies with 5–30 employees and recurring B2B invoices. Build a CSV-first dashboard with reminder drafts, dispute flags, owner assignment and a simple payment-promise history. Exclude payment processing, debt collection services and complex accounting integrations from the pilot.

The connected workflow

MarketCompares the category and competing offers.
ICPNarrows the buyer to agencies with frequent follow-up work and locates matching companies with supporting evidence.
GoBotsTurns the chosen opportunity into a focused product model, requirements and approved build tasks.
IntelligenceRecords invoice states, escalation rules and relationships.
Vibe/ComputeImplements the focused workflow; agents reuse that current product understanding for each change.
Business ReviewLets the operator inspect reminder and dispute paths visually.
OutreachTests an offer around fewer administrative hours.
FeedbackPilot objections and product usage feed the next iteration.

Outreach prepares the messages; a person sends them and handles the replies. Proposed automated actions need supported connectors, customer permissions and configured release and send rules.

Products in this workflow

Modelled investment and revenue

Illustrative scenarioIllustrative investment: $4,000

Operator time (60 hours at $40/hour)	$2,400
GitMir, agent and model allowance	$700
Infrastructure/APIs	$300
Acquisition experiments	$600
Illustrative investment	$4,000

MVP assumption: 2–3 weeks after sample data is available.

Modelled target25 firms × $99/month = $2,475 MRR within a 3–6 month commercial test

If the operator is an unpaid founder, the initial cash need is $1,600 — the investment without the operator's time. The GitMir, agent and model allowance is provisional, not GitMir published pricing. MRR is gross revenue, not profit: taxes, refunds, implementation fees and ongoing software, API, support and acquisition costs are not included.

Scenario — example inputs, replace them with yours

Model your opportunity

Monthly price per customer ($)New paying customers per monthMonths modelledGross margin (%)Monthly churn (%)Acquisition cost per new customer ($)Support cost per customer per month ($)Build cost before launch ($)

Cash received over the period: $9,891
Month-end MRR: $2,756
Monthly contribution in the last month: $1,926
Cumulative cash at the end: −$3,027
Break-even month: not reached

Each month: customers = previous × (1 − churn) + new; revenue = customers × price; contribution = revenue × margin − customers × support; cumulative cash starts at −build cost and adds contribution minus new customers × acquisition cost. Gross revenue, not profit; taxes, refunds and overhead are not included. Your numbers stay in this page.

Pilot gates

Interview ten buyers, then secure three paid pilots. Verify that reminders never go to disputed or already-paid invoices. Track follow-up time saved, retained paying firms and support hours before expanding.

Start with your market

Model your opportunity before you build it.

Start with your market All business scenarios