Illustrative scenario

Scenario 02 · Software outsourcing

Productise a workflow your studio already understands

Turn approved scope changes into billable work. A specialised approval workflow could be easier to adopt than another full project-management platform.

Buyer and gap hypothesis

Gap hypothesis. Software studios may lose margin when client requests arrive in several channels and approved scope changes never become a clear commercial agreement. A specialised approval workflow could be easier to adopt than another full project-management platform.

ICP and product. Target studios with 10–50 employees and multiple fixed-price projects. The MVP accepts pasted requests, links them to a project baseline and creates a change-order draft with effort, price and client approval. It is an operational aid; the studio supplies its own approved contractual wording.

The connected workflow

  1. MarketMaps how existing tools handle change approvals.
  2. ICPIdentifies owners and delivery leads who directly experience margin leakage.
  3. GoBotsTurns the chosen opportunity into a focused product model, requirements and approved build tasks.
  4. IntelligenceMaintains the rules linking scope, requests, estimates and approvals.
  5. Vibe/ComputeBuilds the client-facing approval flow.
  6. Business ReviewChecks who can propose, edit and approve a price change.
  7. OutreachLeads with one concrete problem: approved work that never gets billed.
  8. FeedbackFeedback from pilot teams changes the workflow, and every release uses the updated product model.

Outreach prepares the messages; a person sends them and handles the replies. Proposed automated actions need supported connectors, customer permissions and configured release and send rules.

Modelled investment and revenue

Illustrative scenarioIllustrative investment: $6,000

Operator time (90 hours at $40/hour)$3,600
GitMir, agent and model allowance$1,000
Infrastructure/APIs$400
Acquisition experiments$1,000
Illustrative investment$6,000

MVP assumption: 3–4 weeks.

Modelled target20 studios × $249/month = $4,980 MRR after a 4–8 month acquisition test

If the operator is an unpaid founder, the initial cash need is $2,400 — the investment without the operator's time. The GitMir, agent and model allowance is provisional, not GitMir published pricing. MRR is gross revenue, not profit: taxes, refunds, implementation fees and ongoing software, API, support and acquisition costs are not included.

Scenario — example inputs, replace them with yours

Model your opportunity

Cash received over the period
$25,092
Month-end MRR
$5,385
Monthly contribution in the last month
$3,767
Cumulative cash at the end
−$398
Break-even month
not reached

Each month: customers = previous × (1 − churn) + new; revenue = customers × price; contribution = revenue × margin − customers × support; cumulative cash starts at −build cost and adds contribution minus new customers × acquisition cost. Gross revenue, not profit; taxes, refunds and overhead are not included. Your numbers stay in this page.

Pilot gates

Obtain three paid pilots before building integrations. Test permissions, approval history and immutable records. Measure approved changes captured, time to approval and retention; do not attribute all recovered project revenue to the product without evidence.

One complete modelled run

Modelled business scenarioIllustrative successful branch, not a completed GitMir project

This extends scenario 02 and shows what a claim such as “the workflow built and sold a product” must contain. The target window is 4–8 months; it is not a claim that an MVP produces this revenue on launch day.

From competitive evidence to paid use

  1. Market evidenceResearch the alternatives agencies already use: general project boards, change-request documents and client approval tools. Record which buyer complains about which step and the source and date of the observation. Hypothesis to test: studios lose commercial control when a client request becomes development work before scope and price are approved. Do not invent shortcomings of named competitors.
  2. ICP decisionStart with 10–50-person software studios doing fixed-price work. Select companies with relevant project activity, delivery roles or public service descriptions. ICP returns target accounts and evidence; it does not infer that a public signal proves willingness to pay.
  3. OfferA client-facing change-order workflow at a modelled $249 per studio per month. The first promise is simple: every added request has a scope, owner, price and approval history before work begins.
  4. GoBots product definitionDefine request → scope check → estimate → client approval → accepted work → invoice reference. Exclude invoicing, accounting and unrestricted automatic price commitments. Approve the pilot requirements and budget.
  5. BuildIntelligence supplies task-relevant rules to Vibe-connected agents or Compute. A new approval feature must preserve roles, approved amounts and history. Delivery consists of a working application, checks and a deployable change — not a requirements document alone.
  6. Visual reviewDisplay who may change the quoted amount, which change invalidates an earlier approval and when work may start. Tests independently check these rules. Routine passed work may progress under a configured policy; exceptions return to the owner.
  7. Deployment and activationThe configured hosting workflow releases the pilot and checks its health. The first studio creates a project, invites a client and obtains a real approved change. That is activation; a signup alone is not.
  8. Acquire customersICP supplies evidence-backed prospects. Outreach prepares an offer around one unbilled-change problem. Today the operator sends it; the target automated version requires an authorised channel connector and reply ingestion. A product demo and trial expose the actual workflow.
  9. Confirm a saleA payment provider confirms a paid subscription, linked to the customer account. For larger accounts, a signed agreement alone is recorded separately from payment. Do not let an agent's sales-stage label substitute for money received.
  10. Close the loopClassify objections, observe activation and renewal, and propose the next requirement. Example: several pilots need approval from both delivery and finance. Validate that need, implement the two-role rule, visually inspect the changed path and release the next version.

The investment and the successful branch

Initial economic investment is $6,000: 90 operator hours valued at $40/hour ($3,600), tools and model allowance $1,000, initial infrastructure $400 and acquisition tests $1,000. If the founder supplies unpaid labour, the initial cash allowance is $2,400 plus later operating spend; if labour is paid, the initial cash allowance is $6,000. Additional acquisition work over the full commercial test is not assumed free.

Modelled targetOne explicit target funnel over the test period

StageModelled targetWhat counts
Qualified accounts reached800Unique appropriate companies actually contacted, not scraped records
Relevant replies80A reply about the problem or offer, excluding delivery notices and opt-outs
Completed demos or product evaluations40The buyer has evaluated the defined workflow
Active paying studios at the target date20Paid, activated and not already churned at the measurement date
Price per studio$249/monthExcluding taxes and one-off onboarding
Ending MRR$4,98020 × $249; not cumulative revenue during the test

These stage ratios are modelling assumptions, not external benchmarks. The goal of the experiment is to replace them with observations. If conversion is weaker, the workflow changes the ICP, offer or product instead of silently projecting the same revenue.

Does the business make money?

At the 20-customer run rate, suppose monthly costs are $500 tools, model and hosting, $800 support and operations (20 hours at $40), $400 acquisition and $100 payment and refund allowance. Total: $1,800/month. Modelled contribution after these costs: $3,180/month before tax, unlisted overhead and further product development. These are explicit assumptions requiring validation, not price quotes.

Modelled targetContribution on the illustrative $1,800 monthly cost base

Active paying customersGross MRRContribution
5$1,245−$555/month
10$2,490$690/month
20$4,980$3,180/month

The fixed cost-base assumption is only useful within this small range; support and usage may change with customer volume. Gross break-even on that simplified operating base is 8 customers, since $1,800 / $249 ≈ 7.23. It does not recover the initial investment.

Dividing $6,000 by $3,180 gives approximately 1.9 months after that contribution level is reached, assuming it persists and ignoring losses during the growth period. It is not a 1.9-month payback claim from project start. A real investment result requires monthly cash receipts, costs, churn and cumulative cash flow from day one.

What a publishable success headline would look like

“From [validated problem] to [N] paying studios in [T] months.” Supporting line: “[Actual investment] invested. [Actual ending MRR]. [Actual operator hours]. Research, product delivery and acquisition coordinated through GitMir.” Publish the workflow stages that really ran automatically, the stages handled by people, and the measurement period. Until then, the card and the page keep the label “Modelled business scenario”.

Start with your market

Model your opportunity before you build it.